Necessity being the mother of invention, Yellow Cheetah was born of Juan’s personal frustration with the poor selection of race registration platforms available in today’s market. As a former founder and CEO of a boutique graphic design and development firm, Juan and his team quickly tired of these overly complicated, cumbersome platforms and their tendency to focus on fee structure versus overall ease-of-use, Juan founded Yellow Cheetah to change the way races and non-profits think about raising money: shifting their focus away from fee avoidance to more interactive use of compelling, easy-to-understand and highly-integrated event registration and fund-raising technology.